Ethical Sourcing, Powered by Direct Trade Partnerships
Our farmer partnerships are built on mutual respect and long-term commitment. Beyond sourcing, we collaborate with our locally led team in Cameroon to plant trees, support farmer outreach, and strengthen community agriculture.
The Problem
For millions of smallholder cacao and coffee farmers, global supply chains simply donāt pay enough to support a stable livelihood. Even though their work fuels a multibillion-dollar industry, most farmers still earn far below a living income.
We Believe Thereās a Better Way
No solution is perfect, but direct trade brings us closer. It allows us to work transparently with producer groups, pay fairly, and invest in long-term relationships that strengthen communities instead of exploiting them.
Our Programs
Direct Trade
Building long-term partnerships that pay farmers fairly, support transparent supply chains, and strengthen communities at origin.
Planting Trees
Each product plants a tree. Together with our farmers, we grow cacao, coffee, and fruit trees that restore forests, improve food security, and create new income streams.
Farmer Outreach
Hands-on field support, training, and seedlings that help thousands of farmers improve yields, diversify crops, and build sustainable livelihoods.
Impact
12
Direct Trade Partnerships
Long-term relationships that ensure fair pricing, transparency, and shared impact at origin.
760,598
Trees Planted
Trees we have planted with our partners across Cameroon and Mexico.
Trees we have planted with our partners across Cameroon and Mexico.
12,000
Farmer Outreach
Farmers receiving seedlings and hands-on field support.
Farmers receiving seedlings and hands-on field support.
Planting trees that grow opportunity.
Planting trees that grow opportunity. Each year we plant thousands of trees through our farming programs in Cameroon.The cacao, coffee, and other fruit that these trees produce provide farmers with a sustainable source of income in Cameroon.
As trees are harvested, weāll buy the coffee and cacao. Other fruits can be sold at local markets as an alternative source of income for farmers.
A sustainable and scaleable model for livelihood.
As cacao and coffee are grown on our farm in Cameroon, saplings are brought to neighboring villages free of charge. This allows those villages to start their own farms, creating a source of reliable income for farmers.
As these new farmers plant and produce cacao and coffee beans, weāll buy them at premium prices, ensuring they are paid more than a living wage.
This locally-led business model extends beyond what is possible with charity, ensuring local communites can generate their own income.
Investing in community-led projects.
A large part of our profits are reinvested into the local infrustructure of communities in Cameroon. This helps to provide better access to basic needs such as clean water, food, and shelter. This saves time for community members, allowing them to focus on things beyond survival such as education and community development.
Make a Difference.
When you shop with us, you directly improve the lives of farmers and the environment.